As of September 9, Japan's three major automakers have successively announced new car sales data in China in August. Sales of Toyota, Nissan and Honda all recorded double-digit year-on-year declines. In this regard, Japan's Jiji News Agency believes that with the intensification of competition among Chinese electric vehicle manufacturers and the more obvious price advantage of electric vehicles attracting more consumers, the sales of gasoline vehicles in China, the main product of Japanese car companies, are continuing to be sluggish.

Nissan Motor

Data show that Toyota's new car sales in China in August fell 22.8 percent from the same period last year to 118400 vehicles, which was lower than the same period last year for seven consecutive months. Nissan sold 28275 vehicles, down 51.9 per cent from a year earlier, Honda sold 26749 vehicles, down 49.9 per cent from a year earlier, and the two new cars nearly halved. Nissan's sales have fallen year-on-year for five consecutive months, while Honda's has been lower for 31 consecutive months than the same period last year.

Japanese media said that in July this year, Toyota, Nissan and Honda's new car sales in China also declined. According to a report by the Nippon Keisai Shimbun in August this year, Nissan said that "the (China) market is changing rapidly and competition is becoming increasingly fierce" in response to the decline in new car sales in China ".

According to data from the China Association of Automobile Manufacturers, in July, a total of 1.754 million Chinese brand passenger cars were sold, an increase of 9.3 percent year-on-year, accounting for 77.4 percent of total passenger car sales, and sales accounted for 7.2 percentage points higher than the same period last year.

According to 《Global TimesIt is reported that the sales of Japanese cars in China continue to decline, which has also triggered heated discussions among netizens in Japan. Some Japanese netizens left a message in the comment area of related reports: "This is the trend of the times, but electric vehicles require different technologies and suppliers from fuel vehicles. The transformation is not easy. The automobile industry is a pillar industry in Japan. Although it is protected by various laws and regulations, it also prevents new entrants, which has caused the current situation. It can only be said that there are problems in the industrial policy. "There are also netizens who said:" Since we can't keep up with technological innovation, there is nothing we can do about it. Japan's auto industry is coming to an end.“